IKEA's 2021 furniture catalog has an adorable second edition out now, recreating the original using screenshots from Animal Crossing: New Horizons.
Swedish furniture manufacturer IKEA has created a version of its 2021 furniture catalog rendered in Animal Crossing: New Horizons, featuring characters from the game. The furniture brand is something of a cultural icon due its distinctly massive stores, intentionally disorienting layout, and bizarre social media presence. This isn't the first time the furniture merchant has linked itself to the video game industry, either. In 2016, the company launched the IKEA VR Experience, a fully interactive virtual kitchen simulator that can be downloaded from Steam for free right now.
IKEA is far from the first brand to jump on the Animal Crossing: New Horizons bandwagon. The cheery, peaceful reprieve the game gives players from the stressful circumstances of everyday life made it an overnight sensation. To date, it has sold over 22 million copies and it's currently listed as the second-best-selling Nintendo Switch game of all time. With such an impact, it's unsurprising to see third parties pick up on the game's success as well and try to get a piece of the pie. Hong Kong-based food brand Yummy House, for instance, made the news a few months ago for hiring Animal Crossing experts to design branded islands for players to visit in a bold new marketing strategy. Numerous celebrities have been engaging with fans through mutual enjoyment of the game, and screenwriter Gary Whitta even started up a talk show inside Animal Crossing to fill the gap left by the COVID-19 pandemic.
Now, Ikea also wants to join. IKEA Taiwan recently released the 2021 furniture catalog on Facebook found in GoNintendo, and interestingly, it also released the Animal Crossing version. Each image in the catalogue is drawn in the style of New beauto ns, and the iconic animal villagers and lovely player characters in the game replace the human body model in the catalogue. The catalogue surprisingly and faithfully reproduced the corresponding content in its real life until the clothes the character wore. Although there is no official Ikea furniture in "Animal crossroads: New Horizon", the catalogue still does its best and is admirable. It tries its best to draw lessons from the impressive furniture collection at animal crossroads. Of course, free measures have been taken, especially on one of the pages of "Animal Crossing" trying to sell dinosaur skulls to the audience to copy the pages stuffed with T-Rex sold in kind.
Many participants are skeptical of brands that use such trends to make profits, and their views are indeed correct. The advertising industry may sometimes be very insidious and can even serve as a platform for spreading false information and hatred. Although companies can appear on social media, they are both lovely and friendly, and they are always more interested in the movement of products. However, if companies like IKEA try to make something really interesting, such as the catalogue of Animal Crossing, it is difficult to find mistakes.
No matter where the advertisement stands, it cannot be denied that it took time to establish this directory. The Crossing between furniture brands like IKEA and games like Animal Crossing is indeed of great significance. "Animal Crossing: New Horizon" provides an excellent platform for various creative outputs. No matter what information is conveyed, Ikea's catalogue is a lovely work, which perfectly matches the tone of the game.
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